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The BFG strides in bedtime products through Bloom and Blossom partnership

Bloom and Blossom has partnered with The Roald Dahl Story Company to bring a new bath, book and bedtime range with help from one of the author’s most famed characters.

The BFG is taking one giant stride into the market, appearing across a range of Bloom and Blossom products designed to promote quality sleep among children.

“We know how important it is to read with your children at night, for them to go to bed feeling happy and secure and provide that positive environment to enable them to get a good night’s sleep,” said Bloom and Blossom co-founder, Julia Yule.

“We could not be working with a more perfect partner in Roald Dahl to launch a product range that encourages all children to believe they can be anything they want to be, by sleeping soundly and dreaming big,” added joint co-founder Christina Moss.

“My children adore the Wispy Misty Bubble Bath and Bedtime and bedtime has become a favourite part of the day in our house now it comes with a sprinkle of the BFG’s magic.”

A spokesperson from the Roald Dahl Story Company, concluded: “We are delighted to be partnering with Bloom and Blossom on this incredible range. Aside from the fitting marriage between Roald Dahl’s The BFG and the importance of sleep, the combination of high-quality, natural ingredients and deliciously scented touches of invention and mischief fill us with confidence that the whole range will be adored by both children and parents alike.

“The Dream Catcher’s Pillow Spray is the perfect addition to a nightly bath, book and bedtime routine to encourage sleep, and most importantly, dreams.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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