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Iron Maiden rocks the arcade world with Stern Pinball partnership

Arcade pinball machine firm Stern Pinball has detailed a new line of Legacy of the Beast pinball machines, honouring the rock band Iron Maiden.

The new machines aim to reflect the experience of a live Iron Maiden concert by throwing players into an interactive Iron Maiden universe, transforming into various forms of the band’s mascot, Eddie.

As Eddie, players will embark on a quest to defeat the Beast and his minions across the Legacy of the Beast mobile game and comic book world. The Pro, Premium and Limited Edition models each feature hand drawn art by the illustrator Jeremy Packer and all models include 12 Iron Maiden songs.

Aces High, 2 Minutes to Midnight, The Trooper, Wasted Years, Can I Play with Madness, Number of the Beast and Run to the Hills all feature.

“Iron Maiden is one of the most iconic brands of all time and we are excited to have Eddie join the ranks of Stern Pinball’s rock and roll line-up,” said Gary Stern, chairman and CEO of Stern Pinball.

Formed in 1975, Iron Maiden led the wave of British heavy metal music and became a global institution. Over the course of 40 years the band has built a following with over 90 million album sales, more than 2,000 live performances in 63 countries, tens of millions of fans and 16 studio albums.

Jen Drinkwater, licensing manager at Global Merchandising, the licensing agent for Iron Maiden, said: “The Iron Maiden pinball machines are a fantastic way to celebrate the band’s 2018 Legacy of the Beast tour and immerse fans in an engaging, dynamic and entertaining experience that is fun for all ages.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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