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Emoji grows across the US as Global Merchandising secures a slate of 42 new deals

Global Merchandising Services has brokered a slate of more than 40 deals across the US for the popular lifestyle brand, Emoji.

New deals for the growing IP span the likes of apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods and more.

Most recently, Global announced its worldwide partnership with Lena Universal for an extensive line of kids, junior and young men denim and knit apparel items launching nationally in summer this year.

Additionally, 2018 will see the launch of the emoji partnership with the retailer Cotton On who will be launching a wide range of emoji products throughout its 1,500 stores in July. The line will include apparel and accessories as well as novelty and stationery items.

Global continues to develop partnerships with innovative companies and World Tech Toys has recently released its line of remote control toys.

The firm is also continuing to grow the brand through partnerships with licensees including Bendon for activity books and puzzles, Running Press for publishing, FAB Starpoint for bags and accessories and more.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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