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Chupa Chups joins Uniqlo’s The Brands Masterpiece collection

Chupa Chups has joined Uniqlo’s The Brands Masterpiece collection, a collaboration celebrating the international brands recognised as the ‘greatest within their category.’

Brands are selected across the realms of music, food, electronics and home to incorporate their renowned ‘masterpieces’ and logos in Uniqlo’s apparel collection.

The collection was launched globally this month in the popular UT section of Uniqlo, which offers life wear that ‘gives colour to daily life.’ Chupa Chups is now at the centre stage of this collection with three men’s t-shirts inspired by the heritage of the lollipop brand.

Christine Cool, area licensing manager of Perfetti van Melle, said: “We are thrilled with this new collaboration with Uniqlo.

“Uniqlo are absolute masters of blending today’s pop culture into everyday quality fashion wear and their design always perfectly reflects the core of our brand.”

Perfetti van Melle is recognised as one of the largest privately owned confectionery groups in the world, producing and distributing candies and chewing gum in more than 150 countries.

The firm is currently building licensing programmes around its iconic Chupa Chups, Frisk and Mentos brands.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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