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ITV’s Thunderbirds Are Go blasts into experiential sector with two new consumer attractions

ITV Studios Global Entertainment has detailed a slate of new deals in the experiential and direct-to-consumer categories for the popular kids’ property, Thunderbirds Are Go.

Paragon Creative will develop themed attractions and experiences for the Thunderbirds Are Go brand, drawing on its experience in building them for museums, heritage centres, aquariums, science centres and more.

With examples of their work including a Wallace & Gromit ride at Blackpool Pleasure Beach, the Titanic Experience in Belfast and the Coronation Street tour, initial concepts for the Thunderbirds Are Go experiential attraction put guests at the heart of the experience by asking ‘can you be the next Thunderbird? International Rescue is waiting.’

Meanwhile, Immersive Rides create Revolutionary Ride Systems for the attraction and entertainment sectors and have developed a Dark Ride System for a Thunderbirds Are Go attraction.

The concept is built around a customisable ride, in which there are seven unique options to choose from, each including a particular Thunderbird vehicle.

The Dark Ride will use the latest technology in interactive Mapping Screens to provide guests with a ‘mind-blowing experience personally chosen by them.’

Trudi Hayward, SVP global head of merchandise at ITVS GE, said: “Direct-to-consumer is a key component of ITVS GE’s strategy and we are very excited to welcome on board two important players in this category.

“Thunderbirds Are Go lends itself perfectly to experiential family activities and we look forward to seeing these in action.”

Further deals for Thunderbirds and Thunderbirds Are Go in the experiential and direct-to-consumer categories are in the pipeline and will be announced shortly.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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