Home / Entertainment / Nelvana secures Canadian licensing and broadcast deal with Sesame Workshop

Nelvana secures Canadian licensing and broadcast deal with Sesame Workshop

Corus Entertainment’s Nelvana has secured a Canadian licensing and broadcasting partnership with Sesame Workshop.

Under the new deal, Nelvana will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ Treehouse, as well as on the network’s non-linear platforms.

Nelvana will also represent Sesame Street within the Canadian licensed consumer products community.

New content on Treehouse will include new seasons of Sesame Street, beginning with season 46 and moving onto season 47, as well as episodes of Elmo’s World, Abby’s Flying Fairy School and more than 50 pieces of additional short-form broadcast content from Sesame Studios.

“This builds on our existing partnership with Sesame Workshop on Esme and Roy, which will premiere on Treehouse in Canada,” said Pam Westman, head, Nelvana Enterprises.

“Sesame Street is an iconic brand that continues to immerse young new viewers in educational content, while engaging lifelong fans. We look forward to continuing to expand the merchandise programme to bring Sesame Street’s remarkable stories and colourful characters to life in exciting ways for consumers.”

Scott Chambers, senior vice president, North America Media and Licensing, Sesame Workshop, added: “Nelvana’s commitment to family and children’s entertainment aligns perfectly with Sesame Workshop’s mission to help children grow smarter, stronger and kinder.

“The partnership extends our reach across a spectrum that few partners can match – from broadcast TV to digital to consumer products and retail – helping to create a deeper connection with families and the Sesame brand.”  

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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