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TCG partners with Marvel for hero home decor

Toy firm, TCG is bringing superhero home decor to stores in partnership with Marvel.

The debut line-up of Marvel Megamats, Gelli Mats and Tidy Town 2-in-1 storage units will bring the best-loved Super Heroes from the Marvel Universe front-and-centre in kids’ bedrooms and play spaces when they make their mighty debut at retail starting this fall.

“Marvel Super Heroes always save the day, and we’re delighted to feature these celebrated characters in our exciting new range of products,” said Jessica Gavin, VP marketing & licensing, TCG. “These introductions will thrill young fans with Super Hero play themes to spark their imaginations while delighting parents with safe play options and creative ways to get their kids to clean up after themselves.”

TCG’s new Marvel collection will include a generously-sized double-sided foam Gelli Mat. Featuring licensed characters on one side and a complementary pattern on the other, the Gelli Mat wipes clean and rolls up for easy storage. The Marvel Megamat playmat will feature a play surface with a continuous play scene, so kids can create their own heroic adventures any time. In addition, the company’s Marvel Tidy Town offerings will include dual-purpose storage units with vibrant images from the Marvel Universe and hold a child’s favourite toys. The Tidy Town collection is made of high-density non-woven material that assembles simply and stores flat for easy transport. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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