Home / Lifestyle / Saban Brand’s Paul Frank goes back to school in Spain with Safta

Saban Brand’s Paul Frank goes back to school in Spain with Safta

The Spanish licensing agent Nottingham Forest has secured a new back to school licensing agreement for the popular Saban Brands IP, Paul Frank.

The deal has been struck with Safta, a leading company in the Back to School product arena in Spain. Safta will now develop Paul Frank collections for both children and tweens.

The first products are scheduled to hit shelves this summer. It’s the first agreement that Nottingham Forest has struck for the Paul Frank brand in Iberia and has been highlighted as the ‘prelude to many others that are to come.’

Acquired by Saban Brands in 2010, Paul Frank Industries was born in 1995 out of Paul Frank’s garage in a Southern California beach town. It quickly built a cult following.

Stan Wan, lifestyle managing director, said: “We are proud and delighted to have Laura and her team at Nottingham Forest lead the brand in Spain and Portugal.

“The back to school category is an important one for us and to have Safta as a key partner is simply a great result for Paul Frank.”

Laura Garcia Ortega, commercial director for Nottingham Forest, added: “When we were looking for a partner for the back to school category for Paul Frank, we were sure that it should be one of the best companies in Spain, capable of offering the design and quality of Paul Frank.

“Safta is undoubtedly the best partner we could have on board.”

Safta’s export marketing, design and licensing director, Elvira Forment, concluded: “We are currently going through a period in which there is a huge massification of children licenses so licensees can hardly compete.

“In the search of new properties to differentiate ourselves from our competition, the opportunity of developing Paul Frank Brand arose. I am confident with PF because it is a lifestyle brand, very iconic, full of colours and characters, focused on a wide target audience so we have more possibilities to expand our range of products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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