Penguin Ventures has bolstered its brand management team with the appointment of new department head, Isobel Richardson.
Joining from Warner Bros Kids and Family Entertainment, Richardson has stepped into the role of head of brand management at Penguin Ventures, where she will be responsible for developing and driving brand strategies for its popular portfolio.
Peter Rabbit, The Snowman, Flower Fairies, Elmer and Spot will all now fall under her remit as Richardson strives to manage key marketing, brand and promotional partnerships.
She will report into Susan Bolsover, director of licensing and consumer products for Penguin Ventures.
Richardson said: “I am hugely excited to be joining the Ventures team at such a pivotal and exciting time for the business and am looking forward to working across such an impressive portfolio of renowned and well-loved brands.”