Home / Lifestyle / Visionary deal for Shopkins as Specsavers launches new eyewear ranges

Visionary deal for Shopkins as Specsavers launches new eyewear ranges

Bulldog has struck a deal with Specsavers to launch a new range of Shopkins themed eyewear this month.

Under the new deal, there are four different styles to choose from, each featuring favourite Shopkins characters such as Strawberry Kiss, Buncho Bananas, D’lish Donut and Rainbow Bite.

The glasses are on sale in all 838 Specsavers stores across Britain and Ireland.

The new deal adds to the host of Shppkins partners across multiple categories that includes apparel, nightwear, lunchwares, headwear, stationery, magazines and more.

‘This is another great deal for Shopkins and one which demonstrated the brand’s huge versatility,” said Bulldog licensing manager, Vicky Hill. “We are very excited to be working with Specsavers and to see the range hit shelves.”

Shopkins has sold in excess of 1.5 billion items since its launch.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

JoyPixels and Born Licensing secure raft of six licensing partners on World Emoji Day

JoyPixels Inc and its master licensing agent, Born Licensing are celebrating World Emoji Day today, …