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The Smiley Company partners with Galaxy Macau for SmileyWorld pop-up shopping

The Smiley Company has partnered with Galaxy Macau to launch a first of its kind, lavishly styled SmileyWorld pop-up promotion.

The Smiley pop-up will include vibrant art installations, a 7.5 meter LED light pillar, SmileyWorld chair, interactive photo opportunities and more.

“As one of the top global licensing brands, we are pleased to partner with Galaxy Macau to transform The Promenade Shops in to a happy summer wonderland, filled with fun SmileyWorld themed installations and cool Smiley products in the first-ever Smiley pop-up,” said Nicolas Loufrani, CEO and founder of The Smiley Company.

‘This special partnership will give shoppers the opportunity to truly experience and share a happy fun-filled summer celebration.”

Hazel Wong, assistant senior vice president of retail for Galaxy Macau, added: “This summer, The Promenade Shops is inspired to put great summer energy and a wonderful smile on every shopper.

“Welcoming SmileyWorld to Macau with the first-ever Smiley pop-up and resort-wide promotions is a spectacular way for us to share the spirit od summer with everyone, bringing hours of excitement and fun shopping to our visitors.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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