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Pyramid International partners with Activision for more Crash Bandicoot, Spyro and Call of Duty merch

Pyramid International has partnered with the video gaming juggernaut Activision for a raft of new global products.

The firm will be working with some of the biggest franchises in video gaming, including Crash Bandicoot, Spyro the Dragon and the highest grossing video game franchise of all time, Call of Duty.

Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.

Both Crash Bandicoot and Spyro the Dragon have seen significant increase in awareness and popularity thanks to a recent remastering for console by Activision.

Call of Duty continues to succeed on the video gaming space with anticipation for the release of Call of Duty Black Ops 4 building.

Mordy Beniah, Pyramid International’s licensing director, said: “Pyramid International is known for working with some of the biggest licenses in music and entertainment, so we are excited to be partnering up with one of the largest gaming companies on the planet.

“Our teams will be working closely together to create a comprehensive, vibrant and unique range of licensed fan merchandise in key product categories.”

Product ranges are currently in development and will be available for general release in Q3.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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