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Disney launches new virtual department store with shopDisney

Disney EMEA has launched a new e-commerce destination offering a curated selection of Disney, Pixar, Star Wars and Marvel products.

Called shopDisney, the online platform offers fans the chance to purchase fashion items, accessories, toys and homeware good from on central shopping destination.

The initiative has launched across the UK, France, Italy, Spain and Germany. Co-branded products and collaborations will be a big feature on the new site with products from brands such as Samsonite, LEGO, Hype, clarks, IXXI, Swarovski, Funko, Danielle Nicole, Garmin and Musterbrand.

Other brand partnerships to launch on the site will include Cath Kidston, Kipling and Codello.

ShopDisney will also continue to allow guests to purchase Disney Store gifts and toys, with an increased focus on personalisation and customisable products on the new site.

Graham Burridge, managing director of Disney Stores Europe, said: “shopDisney is the ultimate online destination for the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from our stores, Parks and brand partners.

“We know that people love the Disney brand and we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there, bringing together the Disney Store ranges you know and love plus parks merchandise and the best brand collaborations such as Clarks, LEGO and Samsonite.

“With a slick look and feel and great functionality, plus new product categories, the new shopDisney site will appeal to new and current fans across all ages.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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