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Sanrio hosts world’s first Hello Kitty Club event at London’s Monstrous Festival

Sanrio has officially opened the doors of the new Hello Kitty Club, a concept designed to celebrate the talents of Hello Kitty fans the world over.

The iconic character was present at the inaugural Monstrous Festival at Printworks in London this past weekend to mark the launch of the new concept. It marked the world’s first Hello Kitty Club event.

Around 3200 children attended the launch where they were encouraged to get creative and make new friends through three immersive Hello Kitty areas: Hello Kitty Bakery, Hello Kitty Bubble lab and Hello Kitty Dream Factory.

A number of Hello Kitty licensees were in attendance including Amscan International, Kennedy Publishing and My Nametags.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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