Sanrio has officially opened the doors of the new Hello Kitty Club, a concept designed to celebrate the talents of Hello Kitty fans the world over.
The iconic character was present at the inaugural Monstrous Festival at Printworks in London this past weekend to mark the launch of the new concept. It marked the world’s first Hello Kitty Club event.
Around 3200 children attended the launch where they were encouraged to get creative and make new friends through three immersive Hello Kitty areas: Hello Kitty Bakery, Hello Kitty Bubble lab and Hello Kitty Dream Factory.
A number of Hello Kitty licensees were in attendance including Amscan International, Kennedy Publishing and My Nametags.