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Yellow Submarine explores the outdoors with FieldCandy partnership

Caroline Mickler, the UK licensing agency for The Beatles and Yellow Submarine brands, has brokered a new deal with FieldCandy for the iconic animated movie.

Under the new deal, the British camping and outdoor lifestyle brand has developed a range of tents and camping accessories inspired by Yellow Submarine.

The range has been launched to coincide with the recent release of the Yellow submarine movie and as part of the film’s 50 anniversary celebrations.

The centrepiece of the range is a tent illustrated with images inspired by the animated classic, including the four cartoon Beatles, the logo and the submarine itself. Additional items include a cub camping table stool, a tube camping table stool, a camping pillow, a sunshade, windbreak and a bag for the tent.

Andy Utting, managing director, FieldCandy, said: “The images produced by Yellow Submarine are as instantly recognisable, amazing and inventive today as thy ever were.

“We are delighted to be able to bring this unique imagery to our outdoor ranges and are sure these tents and campaign accessories will be enormously popular with a wide range of customers.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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