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Fashion UK to launch new Fortnite apparel line to retail this year

Fashion UK and Global Licensing has secured a new partnership with Epic Games to create a range of Fortnite apparel, in a deal brokered by IMG.

The new Fortnite branded collection will feature daywear, nightwear, outerwear and selected accessories for both adults and youth.

The new apparel range will launch into retail in the second half of 2018.

Mickey Mattu, managing director, Fashion UK and Global Licensing, said: “Fortnite is the most talked about gam on the market right now and we are excited to represent the brand with our award-winning creativity.

“This is a great opportunity for us and we are eager to launch the branded collection.”

Epic Games co-founder, Mark Rein, added: “Fashion UK has shown it can do amazing work with some of the biggest brands in entertainment. Partnering with them was a natural fit, and we think our players are going to really love all of the cool stuff in the Fortnite collection.”

Fortnite is the action building game from Epic Games that allows players to drop into a 100 player PVP Battle Royale or team up with friends in a co-op campaign to save the world against a horde of monsters.

It has been described as a ‘global movement,’ buy its recently appointed master toy partner, Jazwares.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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