London-based international fashion retailer, Karen Millen has named Global Brands Group Holding Limited its international bags and small accessories license partner.
The new global deal was brokered by IMG and will allow for new opportunities to take Karen Millen’s bags and small accessories ranges beyond its standalone stores and online channel, into multi-brand environments and global department stores.
The appointment is part of the retailer’s wider growth strategy.
Global Brands Group has seen a lot of success in the area, having worked with a number of fashion brands including Calvin Klein, Kate Spade, Juicy Couture, Michael Kors, All Saints and Fiorelli.
Beth Butterwick, CEO, Karen Millen, said: “Over the last three decades, our customers have loved and appreciated the design detail and quality of our bags and small accessories. In order to successfully drive our next phase of growth, I am delighted that we are entering into a licensing partnership with GBG.
“With a long-standing track record of working with other brands to build their global presence and with their expert level of knowledge in designing beautifully crafted accessories, we are excited about what we can develop collectively, to surprise and delight Karen Millen’s international customer base.”
Mike Hiscock, managing director, footwear and accessories, Europe at Global Brands Group, added: “This partnership with Karen Millen is an important initiative as part of our strategy to grow GBG’s portfolio of European Fashion Brands.
“By leveraging our design and distribution expertise, we see significant opportunities for growth in bags and small accessories. We look forward to working collaboratively with the Karen Millen team to take this category into new markets and channels of distribution.”