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Character World launches new Pusheen duvet designs exclusively with Next

Character World has launched an exclusive new Pusheen duvet set with the high street retailer, Next.

The range was developed and launched by the Manchester-based textiles business in June this year with a set comprising reversible print duvet sets in single, and double sizes, all featuring an exclusive Pusheen design.

The Pusheen range joins Character World’s large teen licensing portfolio which includes popular brands such as Hype, Star Wars, Harry Potter and more.

Tim Kilby, brand director at Character World, said: “Pusheen is the perfect license for Teen girls and Next is the perfect partner for this amazing brand. This license continues to go from strength to strength and is still just getting started.”

Inspired by the Pusheen character, the bedding is designed with an ‘on-trend aesthetic’ consisting of rainbows and unicorns on a soft purple palette, reflecting the strong ‘true to brand’ image of Pusheen.

Founded in 1998, Character World works with some of the world’s leading entertainment companies. It supplies retailers across the UK including Asda, Next, tesco and John Lewis, as well as a range of major European retailers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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