The international media group and rights owner, Coolabi Group has revealed details of a new collaboration with the children’s magazine specialist, Signature Publishing to produce a new title based on the Beast Quest brand.
We Love Beast Quest will take inspiration from the best-selling book series that has to date seen global publishing sales exceed 20 million books.
The new magazine will hit UK shelves this October and will feature activities including puzzles, colouring sheets, facts, posters and an exclusive story for Beast Quest fans.
The deal follows the release of the BEast Quest console game earlier this year, a new title developed by the video game publisher Maximum Games. It is already receiving repeat orders. Meanwhile, the successful BEast Quest mobile-gaming app, co-produced by Minclip and Coolabi, has reached over 12 million downloads.
It is still rising by by several hundred thousand downloads a month, according to the firm.
The magazine We Love Beast Quest will join a host of brand extensions that Coolabi is set to announce for the brand later this year, including a raft of live events.
Valerie Fry, director of licensing, Coolabi Group, said: “It has been a real pleasure to work with Signature to create a title that we can all be truly proud of. Beast Quest is an amazing brand which is growing rapidly. Watch out for some new and exciting live events which we are aiming to announce very soon.”
Chee-Mann Chan, publishing director at Signature Publishing, added: “We are delighted to be working with Coolabi to publish We Love Beast Quest. It’s exciting to be able to create a magazine that encompasses all the adventure and story-telling of the incredible world of Avantia and the beasts and characters that live within it.
“The magazine comes with amazing bespoke Beast Quest gifts. It’s the must-have magazine for every Beast Quest fan.”