Home / Lifestyle / Heritage magazine Mother & Baby takes first steps into licensing
Mother & Baby licensed mattresses and textiles are now being developed by the Manchester based CuddleCo with multiple retail listings already scheduled for early next year, while Vital Innovations is launching a range of feeding and grooming products.

Heritage magazine Mother & Baby takes first steps into licensing

The Mother & Baby licensing programme has taken its first steps with two new licensees in key categories now appointed.

Mother & Baby licensed mattresses and textiles are now being developed by the Manchester based CuddleCo with multiple retail listings already scheduled for early next year, while Vital Innovations is launching a range of feeding and grooming products.

“The new range of Mother & Baby products have been inspired by Mother & Baby’s Insights from 25 years of product testing by thousands of mums,” said Antonia Habdank-Toczyska, account director at Golden Goose.

“All of the products are designed to be instantly recognisable as coming from the magazine for mums that has always been a source of trusted, expert advice.”

Mother & baby publisher, Kim Sianey, added: “A a 60 year old brand, we are very excited about launching a trusted range of Mother & Baby products all developed to meet the needs of real mums. We look forward to working with more partners a our licensing programme grows.”

The Mother & Baby magazine launched through Bauer Media in 1956 and was followed by the launch of the global editions and the Mother & Baby Awards, now in its 25th year. The brand is embarking on a licensing programme and will be showcasing on the Golden Goose stand this BLE.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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