Home / Media & PR / Magic Light Pictures’ popular animation The Highway Rat scoops Rose D’Or

Magic Light Pictures’ popular animation The Highway Rat scoops Rose D’Or

Magic Light Pictures’ The Highway Rat, the animated adaptation of the popular Julia Donaldson title, has scooped the Rose D’Or in the Children and Youth category at the 57th Rose D’Or Awards in Berlin.

The Rose D’Or marks a major award win for the animated swashbuckler which premiered on BBC One on Christmas Day 2017, drawing four million viewers.

One of the world’s most prestigious awards for TV and online entertainment programming, are handed out by the European Broadcasting Union. Juries made up of industry professionals from 15 different countries shortlisted four nominees and then selected winners in each of the ten categories competing for a Rose D’Or.

The awards were held at the Axica venue next to the iconic Brandenburg Gate where they were attended by around 400 industry luminaries.

The Highway Rat is based on Julia Donaldson and Axel Scheffler’s popular book following a greedy rat who craves buns, biscuits and sweets. With his loyal horse, he rampages along the highway feasting on anything he can, until his sweet tooth leads him to a sticky end.

Starring Rob Brydon, Tom Hollander, Nina Sosanya, David Tennant and Frances de la tour, its debut on BBC One on Christmas Day 2017 continued Magic Light’s tradition of providing animated festive family favourites for the channel.

Magic Light Pictures’ co-founder Michael Rose, said: “We are thrilled to win the prestigious Rose D’Or and honoured that the judges rated The Highway Rat so highly n the face of such stiff competition in every children’s and youth genre from around Europe.

“It is a fantastic tribute to the brilliant work of its director, Jeroen Jaspaert, and the entire crew who worked on the film.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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