The TSBA Group is ramping up the licensing activity around the digital influencer space securing a Boots exclusive new deal for the YouTube channel F2.
The new deal sees the launch of a six-piece grooming range inspired by the social media creators and YouTube personalities Billy Wingrove and Jeremy Lynch, land in Boots stores across the UK.
This is the first move in a planned wave of product categories for the digital sports personalities as TSBA Group details its intentions to move the brand into sports and training equipment, accessories and gaming.
Wingrove and Lynch are cresting a wave of popularity among digital and social media stars. The channel F2 boasts over 8.5 million YouTube subscribers, five million Instagram fans, four books to their name, a clothing line and the launch of an F2 Football Club and sport talent agency.
The new Boots exclusive grooming range consist of grooming essentials coupled with core gifting items such as beanies, bags and stationery.
“Putting this range together has been a great experience, and we can’t wait to see the fans reaction. It’s been great working to bring this product to life and to Boots stores across the UK,” said Wingrove and Lynch, the F2.
Oliver Stanton, licensing and brand partnerships manager at TSBA Group, added: “We are very pleased to be debuting the F@ into the market with such fantastic partners SLG and Boots.
“Their enthusiasm and commitment to the brand from day one has been unwavering, and the range perfectly captures the energy of the F2.”