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Nickelodeon’s Rugrats and Hey Arnold star in new humour book range to help millennials navigate adulthood

90s nostalgia nuts are being offered a new way to navigate adulthood with the help of Nickelodeon’s Hey Arnold and Rugrats brands.

Nickelodeon has signed with DK, a division of Penguin Random House to produce two new humour books in the UK, US and Canada to help millennials manage their way through work and relationships.

Hey Arnold!: Guide to Relationships by Rachel Bozek and Rugrats: Guide to Adulting by Stacey Grant both take direct quotes and stills from the popular Nick 90s shows to offer advice on the themes of adulthood and relationships, while evoking a playful nostalgia.

Simon Beecroft, publishing director for DK’s licensing imprint, said: “DK is excited to be working with its friends at Nickelodeon again. We think these books are a smart, clever take on millennial nostalgia and will resonate with anyone dealing with life in their 20s or 30s who needs a little advice from a simpler time.

“We hope these books are just the start of a larger range of Nickelodeon titles from DK.”

Both Hey Arnold!: Guide to Relationships and Rugrats: Guide to Adulting publish on October 4 in the UK, and October 2 in the US and Canada.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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