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JIFFPOM secures new partnership with Vivienne Westwood

The Pomeranian dog phenomenon JIFFPOM has just secured a new brand partnership with the famous fashion icon, Vivienne Westwood.

The deal was brokered by the independent licensing company Rocket Licensing between the high end fashion name and JIFFPOM brand owner Cutelife Inc.

Already the star of Vivienne Westwood’s global autumn/winter advertising campaign, JIFFPOM is now the face of two Westwood t-shirts and one Westwood bag specially created for the A/W edition of Paris Fashion Week this week.

All of the design house’s models will be wearing a JIFFPOM t-shirt backstage at the Vivienne Westwood fashion show on September 29th, with a limited edition Vivienne Westwood JIFFPOM range becoming available for purchase at selected Vivienne Westwood stores and online soon after.

JIFFPOM, the real Pomeranian dog with a teddy-like appearance has melted hearts across the world, He has also broken two Guinness World Records for being the fastest dog on two legs and is now the star of numerous viral videos and has a huge social media presence.

The dog has inspired a number of apps, a forthcoming TV show and film and now a multi-category licensing campaign managed in the UK by Rocket Licensing.

Products already available include t-shirts, sweats and knitwear, books, and more.

Rob Wijeratna, joint managing director of Rocket Licensing, said: “The enormous visual appeal of JIFFPOM has already bought him into millions of homes worldwide via social media, books and magazines – and now he is a star of the catwalk. JIFFPOM is clearly an apparel trendsetter – and we are sure his appeal will extend to many other categories in 2019.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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