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The Great British Baking Show cooks up a storm with US audiences with new deals

The Great British Bake Off brand appears to be cooking up a storm in the US market where, managed by Spotlight Licensing, its American moniker, The Great British Baking Show has just picked up another product licensing partner.

Spotlight Licensing and Brand Management president, Carole Postal is now confident that the Great British Baking Show’s new range of recipe journals from ConQuest Journals ‘have all the ingredients for success.’

The Great British Baking Show – produced in the UK by Love Productions – airs on Netflix in the US and on CBC in Canada. It has already picked up a devoted American fan base.

Meanwhile, ConQuest Journals is known for creating products for some of the most dedicated fandoms in pop culture.

“Because we know people can be just as passionate about baking and The Great British Baking Show, we are excited to see ConQuest bring that same craftsmanship and attention to detail to this product line,” said Postal.

The licensing deal will see ConQuest launch a line of The Great British Baking Show recipe journals, sticker sheets, sticky notes, recipe cards and weekly planners.

“Our journals and planners help people collect, protect and keep track of the things that are important to them,” said ConQuest Journals co-owner, Shelley Harper. “For fans of The Great British Baking Show and bakers in general that could mean anything from recipes and grocery lists to notes, baking fails, photos or whatever else matters most to them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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