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Mr Bean awarded the YouTube Diamond Play Button for passing 10m YouTube subscribers

Mr Bean has been awarded the YouTube Diamond Play Button for surpassing 10 million subscribers on the official Mr Bean YouTube channel.

The international icon now joins an exclusive club of less than 100 YouTube stars to be awarded the accolade and is the oldest British recipient to join the elite Diamond Play Button club.

Mr Bean also breaks additional records as the only one to do so using such few search words and the first to reach the milestone using content that was first created nearly 30 years ago, predating the advent of the platform.

Previous UK recipients of the award include Ed Sheeran, Zoella and Adele. To commemorate the milestone, Mr Bean has joined forces with creator and inventor Colin Furze for the Mr Bean channel’s first YouTube collaboration.

Ben McOwne, YouTube director of partnerships of Europe, Middle East and Africa YouTube, said: “Mr Bean is a cultural phenomenon and a great example of a British TV icon adapting and expanding for the digital age to reach new audiences through technologies like YouTube.

“We are so pleased to be celebrating this milestone and look forward to seeing what comes next.”

Wim Ponnet, chief strategy and commercial officer, Endemol Shine Group, added: “Stemming from just 14 original live action episodes, this milestone achievement on YouTube is testament to the enduring popularity of Mr Bean. By working closely with our platform partners, we will continue to grow our global community and entertain new audiences from all around the world with our timeless content.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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