Adidas Originals and Transport for London have unveiled a new collaboration, celebrating the ‘heartbeat that keeps London moving’.
The collaboration has been developed and agreed through TSBA, TfL’s brand licensing partner and feeds into a wider licensing programme.
The partnership coincides with the 15th anniversary of the world-renowned Oyster card with Adidas and TfL kicking off the partnership through the release of three limited edition shoes inspired by this anniversary.
The exclusive 1500 pairs form the ‘Oyster Club pack’ and are released with an Oyster card topped up with £80 credit.
The first release from the partnership brings together three iconic adidas silhouettes: Temper Run, Continental 80 and ZX 500RM. Each of their unique design identities tells a story from TfL’s history, told through design detailing alongside adidas and TfL brand marks.
The pairs are presented with a premium leather Oyster Card holder and bespoke packaging, inspired by vintage underground posters to honour the heritage of the London Underground.
Gavin Thomson, SVP region West Europe at adidas, said: “London is a city bubbling with creativity from a population constantly moving forwards. TfL and the Underground network make that possible.
"This partnership allows adidas to celebrate the world’s most famous transport system and London through our designs. True to adidas’ Originals principles, the collaboration takes its inspiration from the past, present and future to celebrate the heritage and unity of London’s creators. United by TFL. Told by Originals.”
Graeme Craig, Director of Commercial Development at TfL, added: “The Tube, its roundel and the Oyster card are all iconic symbols of London and this partnership shows how two world-renowned brands can work together to produce something truly original.
"Collaborations like this help provide vital funds that we invest in modernising the transport network for the benefit of all of our customers.”