Sanrio has signed a new global collaboration with Créme de la Mer that sees the health and beauty specialist reimagine the world of Mr Men Little Miss.
La Mer has entered the world of the children’s author and illustrator Roger Hargreaves to concoct the new exclusive character Little Miss Miracle.
‘An homage to Dr Max Huber and the transformative powers of La Mer’s renewing Miracle Broth elixir, Little Miss Miracle celebrates hope and perseverance,’ read a statement from the La Mer team. ‘Full of endless personality and energy, the imaginative illustration captures the whimsical wit and positivity that Mr Men and Little Miss characters bring to the world.’
A La Mer exclusive character, Little Miss Miracle debuts with a limited edition Créme de la Mer.
“We are honoured to partner with the prestigious Créme de la Mer on this exciting global collaboration. Our exclusive Little Miss character was created to help tell the La Mer story in a unique way that’s never been realised before,” said Alastair Mcharrie, licensing director at Sanrio.
“The product combines the whimsical world of the Mr Men Little Miss with La Mer’s legendary Miracle Broth.”