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BBC Studios and BBC Children in Need ramp up Hey Duggee fundraiser

BBC Studios and BBC Children in Need are celebrating the success of their Hey Duggee partnership, as their fundraising campaign ramps up ahead of the BBC Children in Need Appeal Night 2018 on Friday 16 November.

BBC Children in Need runs a schools fundraising campaign every year encouraging schools and nurseries across the UK to raise money for the charity. 

This year’s early years fundraising campaign with hit CBeebies show, Hey Duggee, has seen over 30,000 free fundraising packs sent to pre-schools and nurseries across the country.

The free fundraising kits are designed to inspire children to get involved in fundraising activities and earn their Pudsey Badge. 

The kits have been designed to incorporate key themes from Hey Duggee including working together, having fun and earning badges. They include several activity ideas and resources to help teachers and children in their efforts, as well as Pudsey Badge stickers for children to earn. 

The BBC Children in Need website also offers resources for fundraising, including Hey Duggee colouring in sheets, recipes, party decorations and games.

Katie Hibbs, Marketing Manager for Children’s, BBC Studios said: “We’re thrilled to have partnered with BBC Children in Need on their fundraising campaign this year. 

"Hey Duggee and BBC Children in Need fit so well together and it’s fantastic to see the brands working in tandem to inspire children across the country to get involved in fundraising.”

Claire Hoyle, Commercial Director, BBC Children in Need added: “Our fundraising campaign is always a huge hit with schools and nurseries and provides a wonderful opportunity for kids to help children and young people facing disadvantage in a fun and creative way. 

"Our partnership with Hey Duggee has proved a huge success this year, offering new ways for children to get involved in fundraising.”

Studio AKA, the production company behind Hey Duggee, created three short animations to promote the campaign across social media.

The live appeal night for BBC Children in Need will be taking place on Friday 16 November, including highlights from the Early Years fundraising campaign.

An exclusive Hey Duggee BBC Children in Need T-shirt is also available from Asda.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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