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20th Century Fox Consumer Products celebrates 30 years of Die Hard

Difficult to believe that it’s been 30 years since Alan Rickman gave us Hans Gruber and with him, one of Hollywood’s most erratic German accents.

But it’s that that has helped Die Hard go down in the history books as one of the best-loved pop culture movies of all time – and the alternative Christmas film tradition.

Today, in celebration of the 30th anniversary of the action thriller, 20th Century Fox Consumer Products has unveiled a line of products, from books and collectables to apparel and more.

Fans can now relive the iconic 80s flick and reacquaint themselves with the likes of Gruber, Sergeant Al Powell and or course, John McClane.

Joining the line of anniversary products this year is the likes of an assortment of shirts, notebooks and mugs featuring the logo of The Nakatomi Corporation, the Japanese company at the center of Die Hard.

For a limited time, from the official Die Hard shop, fans will receive a special Nakatomi Corp. Employee Badge with purchase.

This is followed by the first Die Hard: The Ultimate Visual History book (SRP $45.00) which tells the complete behind-the-scenes story of Die Hard and its sequels through exclusive interviews with the cast and crew of each film, including set photography and concept art. 

The adventures of John McClane continue in this new graphic novel based on the DieHard franchise, A Million Ways to Die Hard (SRP $19.99), available now. 

With a suspenseful new story by industry veterans Frank Tieri and Mark Texeira, packed with all the humor, action and firepower that defined the Die Hard series, the book is sure to thrill fans everywhere.

And let’s not forget A Die Hard Christmas: The Illustrated Holiday Classic (SRP $16.99). Now available, this Christmas storybook for adults based on the action-packed Die Hard movie. 

The unconventional illustrated storybook— is complete with machine guns, European terrorists, and a cop who’s forced to rely on all his cunning and skills (and the help of a fellow officer) to save the day. It’s based on the classic “Night Before Christmas” poem and filled with whimsical illustrations.

Meanwhile, Funko’s John McClane Pop! looks somewhat the worse for wear with blood on his hand and shirt, but that won’t stop him from stopping mastermind Hans Gruber whose Pop! is in surprising good condition considering everything that goes down that fateful Christmas Eve.

Tony Vreskiv looks downright festive wearing a Santa hat and more than a little blood. Sergeant Al Powell has his priorities well in order with a handful of Twinkies. (SRP $10.99)

This holiday season, key retailers also showcase their own Die Hard merchandise including new shirts from The Forecast Agency:

Hot Topic, Box Lunch and GameStop each have their own exclusives this festive season.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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