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BBC Studios signs UK deal with 8 Wonder for Sarah and Duck toys

BBC Studios has announced a UK deal with 8 Wonder to create wooden and plush toy ranges for the hit CBeebies show Sarah & Duck. 

Both ranges will launch at retail from spring/summer this year.

The deal marks the first wooden toy range for Sarah & Duck, and will include wooden dominos, blocks, sound puzzles, a skittles set and a train set. The range will join those currently being created by 8 Wonder for Hey Duggee and Something Special, both due to hit the shelves later this year.

The talking plush toys being created by 8 Wonder for Sarah & Duck will be the first to launch for the brand since 2014.

Julie Kekwick, senior licensing manager at BBC Studios, said: We’re excited to be continuing our partnership with 8 Wonder and creating a beautiful range of toys for Sarah & Duck. 

"The wooden toy range and plush range are fantastic additions to our range of Sarah & Duck toys, and we’re looking forward to launching them later this year”.

Gary Tyrer at 8 Wonder Ltd, added: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand, we feel the licence is a perfect fit for our wooden and plush toys.”

Now in its third series, Sarah & Duck continues to be a great performer on CBeebies, growing on its previous series and winning its time-slot for key audiences. 

Outside of the UK, key broadcasters for the series are NBC Universal Kids in the USA, BesTV and iQiyi in China, ABC in Australia, KIKA in Germany and Disney Channel in Japan.

The enchanting world of Sarah & Duck can also be seen live on stage in brand new theatrical adventure Sarah & Duck’s Big Top Birthday, which is currently touring Australia.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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