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Warner and Monnalisa launch Tom and Jerry fashion collection

The luxury childrenswear label, Monnalisa is to launch a fashion collection inspired by the classic cartoon duo Tom and Jerry.

Key lines from the autumn/winter 2019/2020 collection will preview at Pitti Immagine Bimbo, the world’s leading childrenswear trade show held in Florence this week.

The girls’ collection will then launch across 750 multi-brand and 41 Monnalisa boutiques from July this year.

The collection has been developed in partnership with Warner Bros Consumer Products.

Barbara Bertocci, creative director at Monnalisa, said: “Tom and Jerry are fun and playful, qualities that perfectly reflect the ethos of our label and our commitment to creating beautiful clothes for girls. 

"The new collection is fresh and feminine whilst retaining an edginess that ensures that it is quintessentially Monnalisa, leading from the front in terms of quality and design.”

The Tom and Jerry range features jeans, jackets, jersey dresses, t-shirts, soft jumpers and cardigans with the colour palette being led by hues of cream, blue and honey. 

Embellishments come in the form of glitter, sparkling stars, rhinestones and 3D effects.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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