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Miss Sixty walks the walks with Emoji in limited edition apparel collab

Italian fashion brand Miss Sixty has given emoji its signature denim treatment in a new limited edition apparel collection.

The collection features some of the emoji brand’s best known digital icons across a line of denim and athleisure styles that include hoodies, tees, jeans, skirts and tracksuits.

The Miss Sixty x emoji line debuted in Asia, Italy and the UK at the start of 2019 and is now available at Miss Sixty retail locations worldwide and online.

Later this month, the collection will get an additional boost with a wide-reaching WeChat campaign across China. 

“Miss Sixty is known for its innovative, energetic women’s fashions, and the emoji brand is all about expression, so this was a very natural alliance,” said Marco Hüsges, CEO and Founder, the emoji company. 

“I think the collection really speaks for itself – it’s a perfect blend of fun and fashion.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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