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Cartoon Network launches ‘epic’ Adventure Time’ collab with Miniso

Cartoon Network has partnered with the retail brand Miniso to launch a 264-item collection of Adventure Time products in its stores across 62 international territories.

Characters such as Jake, Finn, BMO and Lumpy Space Princess will now be filling shelf space in a deal that spans Europe, Asia, Africa and North America.

The launch this month is part of a phased global rollout. Adventure Time fans will be able to enjoy an immersive in-store experience with the collection that will feature plush, stationery, gifts and accessories like backpacks and cosmetics.

“The scale of this range demonstrates the popularity and enduring qualities of the Adventure Time franchise globally,” said Vikram Sharma, vice president of Cartoon Network Enterprises, Asia Pacific. 

“Miniso has been a great partner for us and when they wanted a brand that could provide young fans with an instantly-recognisable and fun association, Adventure Time was the obvious, mathematical choice.”

Meanwhile, a new wave of merchandise from We Bare Bears – another Cartoon Network property – will also be in stores alongside Adventure Time. 

After impressive sales during the initial collaboration during 2018, more than 200 new and refreshed Bears’ items will be available in Miniso stores this month.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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