Home decor and pop culture specialist Silver Buffalo has entered a strategic partnership with Citizen Skull Productions to create new kids’ TV and digital media in the US.
Silver Buffalo will both acquire and develop third party properties and original IP as it makes its first foray into original programming via the partnership. It will integrate its consumer products expertise into Citizen Skull’s own project pipeline.
The initiative is the brainchild of both Greg Alprin, EVP and CCO of Silver Buffalo and Heather Kenyon, executive producer for Citizen Kids, the children’s media division of Citizen Skull Productions.
Alprin will head up the new in-house content division for Silver Buffalo.
“This new venture represents a monumental step in our growth and strategic plans to diversify our activities in entertainment, and consumer products while further fueling our passion to create our own pop culture moments for kids of all ages,” said Alprin.
“We’re excited to have Heather Kenyon and her years of experience in children’s programming on our team. Her knowledge and industry savvy will prove an invaluable asset as we make these great strides forward.”
The first project will be a new animated TV series created by Ben Tollefson and Laurie “Lulu” Miller. Tollefson & Miller created the stage show “The Ohmies.” Later, the essence of this production was developed into the TV show, “The Moblees,” for CBC in Canada.
Series development will be under the supervision of Heather Kenyon at Citizen Kids.
“This partnership allows Citizen Kids to enter the market confident that our projects can succeed, not only as a high-quality creative work, but also fully realized from a consumer products point-of-view thanks to Silver Buffalo’s invaluable insight and leading brand designers,” added Kenyon.
“We also know that on the other side, we have a partner with great relationships we can trust.”