Home / Lifestyle / Tell your own romance saga through My Icon Story’s new Love Hearts deal

Tell your own romance saga through My Icon Story’s new Love Hearts deal

My Icon Story has signed up to create a collection of classic expression icons from Love Hearts, the confectionery brand owned by Swizzels.

Blonde Sheep Licensing brokered the agreement, which will see the company adding Love Hearts expressions to the icon collection on myiconstory.com.

My Icon Story is a visual storytelling brand that uses icons to turn stories into personalised art prints. The Love Hearts icon collection will sit alongside My Icon Story’s other branded collections, including Transport for London, and will be available for customers to feature on a personalised icon print.

Laura Lane, founder and creative director at My Icon Story, said: “Love Hearts is a classic British brand and it’s true that everyone can relate to a Love Hearts expression, always. 

"We’re excited to develop a perfect print product range that is for keeps, and that will bring these expressions to life in a unique and contemporary way. For My Icon Story, this partnership is meant to be.”

Natasha Dyson, managing director at Blonde Sheep Licensing, added: “The addition of the Love Hearts Icons to My Icon Story collection ties in in perfectly with the key occasions that people want to mark. 

"I’m sure the romantic icons will prove very popular.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new …