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Puma goes 80s retro with new Tetris Company partnership

Global sports brand PUMA is gearing up to launch a trainer design inspired by the iconic video game brand Tetris.

This new collaboration will see PUMA and The Tetris Company work together to give PUMA’s latest RS silhouette a retro, video game makeover.

Fittingly, both brands introduced products in the ’80s that are now considered cultural icons. Originally designed and programmed by the Russian game designer Alexey Pajitnov in 1984, the Tetris game rose to fame when it was introduced on the Nintendo Game Boy in 1989. 

Meanwhile, the RS (Running System) sneaker originated in 1986 as a running sneaker.

‘For PUMA, this enriches its ongoing stories of reinvention by partnering with influential and creative brands that push culture forward through innovation in design, style and technology,’ read a statement from the company. 

‘Embracing the future and honouring the past, PUMA revived the RS silhouette and built it from the ground up.’ 

The PUMA x TETRIS RS iteration releases worldwide on October 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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