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Sesame Workshop ‘gives back to community’ with 50th anniversary partner line-up

Sesame Workshop has launched a raft of new collaborations with TOMS, Bombas, Out of Print and Diff Eyewear for a new lifestyle collection to celebrate its 50th anniversary this year.

The focus of the tranche of collaborations is to support those in need with buy-one give-one initiatives and outreach programmes.

"With Sesame Street’s 50th anniversary, we are collaborating with best in class partners, experts in their respective industries who, like Sesame Workshop, also believe in giving back to families in need, to deliver a whole new product execution," said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop.

“One of our key strategic goals is to expand and diversify our consumer products’ offering so that fans across generations have new ways to enjoy Sesame Street, and we are thrilled to create these unique opportunities for fans to contribute to the causes they care about.”

Launched globally in this month, Sesame Street x TOMS’ latest collaboration is a 17-piece collection of shoes for women, kids, and toddlers. 

New styles feature 3D embellishments, playful prints, clever appliques, and other whimsical details inspired by Sesame Street’s most iconic characters. The collection launched in TOMS retail locations, on toms.com, and in brick-and-mortar stores around the world, supported by in-store signage and dynamic window displays. 

For every pair purchased, TOMS will provide a pair of shoes for a child in need through their One for One programme, which has given more than 86 million pairs of new shoes to the people who need them most.

Following a successful initial collection last year, the sock brand Bombas will debut new Sesame Street X Bombas collections for summer and fall. 

The Bombas co-founders also appeared in a video alongside Cookie Monster to support Sesame Street’s new family homelessness initiative and the brands’ shared commitment to bringing awareness to the issue of family homelessness and its impact on families. 

The summer collection, launching this June, will focus on the bold colors and furry textures of the iconic Sesame Street characters with options for the whole family. 

For each pair of Bombas socks sold, the company gives a pair to someone in need; to date, they’ve donated over 15 million pairs of socks to homeless shelters in the United States, and for the SesameStreet x Bombas collection, all donation socks will go to families experiencing homelessness.

In early 2019, Out of Print released a line of apparel for adults, toddlers, and babies that features classic illustrations from Sesame Street books. 

Multiple collections will roll out throughout the year—spanning totes, pouches, enamel pins, socks, and clothing for all ages, and featuring artwork from beloved titles like The Sesame Street Together Book and How to be a Grouch. 

Out of Print has donated over three million books to communities in need and supported a variety of literacy initiatives.

Finally, in June, Diff Eyewear will debut a line of handcrafted sunglasses and blue-light-blocking glasses for kids and adults. The Sesame Street x DIFF collection will feature hints of the Muppets from Sesame Street and will be elevated by an online influencer campaign. 

For every pair of Diff sunglasses purchased, the company donates a pair of reading glasses to someone in need. Since 2015, Diff Eyewear has donated over one million pairs of reading glasses to those who need them most and would not be able to afford them otherwise.

“With unique products from socially-conscious partners like TOMS, Bombas, Out of Print, and DIFF, fans can support Sesame Workshop and show off their love for Cookie Monster, Elmo, and the rest of the gang while helping plant seeds of long-term change,” Arenas continued. 

“Throughout 2019, we’ll continue to unveil new partnerships and show up in big and unexpected ways.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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