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Guess How Much I Love You hops into Australian retailer Peter Alexander

The Guess How Much I Love You – The Adventures of Little Nutbrown Hare brand is hopping Down Under and into Peter Alexander stores this month, with a sleepwear range for women, men, kids and babies.

The move will mark the first time the television brand has been available in the Australian and New Zealand retailer.

The sleepwear range is based on the famous meadow friends, transforming the super characters from the award-winning television series into a themed ladies and mens range including long-sleeve pyjama tops, sleepwear pants, a cosy sleep-tee for maternity and plus size perfect for the autumn months. 

The kids and baby range includes onesies, long-sleeve and short-sleeve pyjama tops as well as shorts for both girls and boys.

“I am delighted to see the gorgeous characters from Guess How Much I Lov You – The Adventures of Little Nutbrown Hare come to life as part of a Peter Alexander sleepwear range," said SLR Productions’ CEO and executive producer, Suzanne Ryan.

"The television brand and its characters are much-loved in Australia and New Zealand and being part of the Peter Alexander brand makes this the perfect partnership."

Currently on-air on ABC KIDS, the series by Australia’s SLR Productions in-conjunction with co-production partners KIKA-Der Kinderkanal, HR-Hessischer Rundfunk of ARD and ABC KIDS has produced two 78 x 11-minute seasons of the show as well as two 26 minute holiday special short films. It broadcasts in over 160 countries.

The SLR Productions series is based on the classic book of the same name written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books. 

This year marks the 25th year anniversary of the book, having sold more then 32 million copies.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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