The Moomins will be bounding into the Easter Egg aisles this month, having signed with the luxury chocolate specialist Rococo Chocolates for a special new range.
The deal was secured by Caroline Mickler Ltd, the UK licensing agent for the Moomins, and lands to coincide with the arrival of the new animated series, Moominvalley on Sky.
The Easter eggs will be made of handmade milk chocolate and will contain an selection of smaller, foil-wrapped milk chocolate eggs. The range will incorporate the visual design style of Rococo Chocolates, combined with the art of Tove Jansson’s Moomins.
Moomin POS material will support the products in the flagship Rococo store in Chelsea, marking one of the very few brands that Rococo has ever licensed. The crafted chocolates will be available at the London-based Rococo stores in Chelsea, Belgravia, Covent Garden, Marylebone and Notting Hill.
The Moomin brand enjoys a well-established licensed output that includes luxury handbags, fashion apparel and accessories, homewares and publishing.
Chantal Coady, OBE, CEO and founder of Rococo Chocolates, said: “I was introduced to the Moomin family by my mother, an avid reader who loved to read aloud to her children.
“When I was approached to work with the Moomin brand, I was so delighted to be able to go back to the books and illustrations and admire Tove Jansson’s work again with adult eyes, and see how enduring and fresh everything remains, and how current the themes of caring for others and the environment are.
“I look forward to a long and fruitful working relationship.”
Caroline Mickler, added: “We are delighted to be partnering with a company that has, over the last three decades, built an international reputation for the quality and innovation of its chocolate and whose packaging aesthetic so beautifully compliments Tove Jansson’s artwork.”