Home / Live / Oddbods celebrates UK-wide preschool learning campaign

Oddbods celebrates UK-wide preschool learning campaign

One Animation’s hit series, Oddbods, has wrapped up a national campaign to deliver learning content to around two million kids in the UK.

The campaign was run with the help of over 140,000 UK pre-school teachers, child minders and nursery carers and was endorsed by Fundamentally Children, who outlined how Oddbods can be used to promote discussions within the family.

Topics of discussion span different personality types, teaching children about different emotions and, importantly, inspiring imaginative play.

Targeting Early Years Foundation Stage (EYFS) and KS1 children, the campaign delivered a variety of communications materials including activity sheets, fun ‘make and do’ ideas for kids and parents or carers to do together plus lesson planning concepts, each inspired by the seven different quirky and relatable Oddbod characters.

Anabel Higgin, marketing director, One Animation, said: "The key principles of EYFS recognise that every child can be resilient, capable and confident and that all children develop in different ways. 

" The rib-tickling antics of the Oddbods’ very different characters, celebrate individuality and help promote discussions around navigating life’s challenges, opportunities and daily events – so it’s no surprise our award-winning content has been thoroughly welcomed and implemented by so many educational leaders and parents as part of our campaign."

To date, Oddbods has received seven billion views on YouTube, averaging 15 million per day.

Bespoke content and activities for parents and care-givers can be found at Oddbods.com/parents. 

Amanda Gummer, founder of Fundamentally Children, said: "Our panel of testers loved the fact that all the characters have distinct personalities and that although they don’t talk, you know what they’re trying to say through their expressions. 

"This is great for developing children’s emotional intelligence and the ways the characters interact also teach children about managing their emotions and embracing each other’s differences, which is an important part of their personal, social and emotional development."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, …