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Penguin Ventures and The Royal Mint release new Peter Rabbit commemorative coin

Penguin Ventures and The Royal Mint have released a new Peter Rabbit coin to join the existing Beatrix Potter collection.

The latest release arrives as part of a deal brokered by Silvergate Media, the global licensing agent for Peter Rabbit and features a new design for 2019 on Brilliant Uncirculated, Silver Proof and Gold Proof 50 p commemorative coins.

The collaboration with The Royal Mint began in March 2016 when the first Peter Rabbit 50p coin was launched. This marked the first time that a character from children’s literature appeared on UK tender and has since paved the way for a series of other character licensing deals for The Royal Mint.

Over 2.5 million of the original Beatrix Potter character commemorative coins were sold and Peter Rabbit remains the bestselling and most highly sought after character coin ever produced by The Royal Mint.

The new 2019 design, developed in collaboration with Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, depicts the famous rabbit in his trademark blue jacket and holding his iconic red handkerchief.

Penguin Ventures and The Royal Mint have released a new Peter Rabbit coin to join the existing Beatrix Potter collection.

The latest release arrives as part of a deal brokered by Silvergate Media, the global licensing agent for Peter Rabbit and features a new design for 2019 on Brilliant Uncirculated, Silver Proof and Gold Proof 50 p commemorative coins.

The collaboration with The Royal Mint began in March 2016 when the first Peter Rabbit 50p coin was launched. This marked the first time that a character from children’s literature appeared on UK tender and has since paved the way for a series of other character licensing deals for The Royal Mint.

Over 2.5 million of the original Beatrix Potter character commemorative coins were sold and Peter Rabbit remains the bestselling and most highly sought after character coin ever produced by The Royal Mint.

The new 2019 design, developed in collaboration with Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, depicts the famous rabbit in his trademark blue jacket and holding his iconic red handkerchief.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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