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The Walking Dead waltzes into Foot Locker with exclusive Puma collaboration

AMC’s The Walking Dead has walked straight into Foot Locker thanks to a new and exclusive partnership with Puma for a zombie apocalypse themed line of footwear.

Brokered on behalf of AMC by Striker Entertainment, the deal sees the pop cult TV series take over the Puma GV Special brand with a specific nod to the current storyline of the mysterious Whisperers from season nine of the show.

Each pair of trainers in the line features hand-painted dirt patterns and custom leather detailing on both the tongue and the heel of the shoe. Additionally, The Whisperers’ leader Alpha is stamped on the insoles of the Puma GV Special.

“When I got the call about the project, I knew the storyline of The Whisperers was going to play a very important role in how I brought this shoe to life,” said Alexander-John, Puma’s sneaker customiser.

“I have done many product collaborations with Foot Locker over the years and this one is right up there with my all time favourites. I hope these Puma shoes take the show’s fans even deeper into the world of The Walking Dead.”

Theresa Beyer, senior vice president of promotion, activations and partnerships for AMC Networks, added: “What a cool thing, to partner with Foot Locker and Puma and give some lucky fans of The Walking Dead yet another way to celebrate their love of the show.

“The Whisperers have been such an exciting new element of the show this season, to see them immortalised through this limited edition shoe is something our passionate fans will love.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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