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Rainbow Productions makes move for overseas markets with new appointments

Rainbow Productions has restructured its marketing department to incorporate a “more creative focus,” as the firm eyes new business ventures for the coming year.

The mascot manufacturer and character events company has recently expanded into new premises and has added a number of new properties to its character portfolio, including HoHo Entertainments’ Shane the Chef (pictured with Anete and Georgina).

Georgina Huckle, who has been with Rainbow for over 10 years, has been promoted to creative marketing manager and is joined by new team member, Anete Henkuzena, as the creative marketing executive. Henkuzena’s background is in the events and sports industry, having worked for stadiums such as the Oval and Arsenal FC.

“During my time with Rainbow, the company has grown dramatically and I’ve gained invaluable experience of the licensing industry and our role within it,” said Huckle. “I’m excited to continue working with such wonderful brands as well as taking on new projects with Rainbow.”

Together, Huckle and Henkuzena will be overseeing client artwork approvals for licensed character events, boosting Rainbow’s presence on social media and improving the firm’s corporate branding as the company looks to expand in the overseas markets.

“This a really exciting time for Rainbow Productions as we look to unlock new doors in new territories,” said Simon Foulkes, sales and marketing director. “I am thrilled to have Georgina and Anete on board to be a part of Rainbow’s continuing success.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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