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Park Agencies signs apparel and nightwear deal with LIFE

Apparel specialist Park Agencies has signed a new agreement to produce a new clothing range inspired by the popular LIFE brand. It will span apparel and nightwear for children and adults.

Under a partnership secured by LIFE’s UK licensing agency, Bulldog Licensing, Park Agencies will utilise the property’s rich resource of imagery to develop the new collection.

The LIFE brand combines the recognisable LIFE logo, made famous by the iconic LIFE magazine, with pictures from its treasured photographic library. LIFE magazine photojournalists captured some of the 20th century’s most defining events, celebrities, historic figures, and nature.

“LIFE is an extraordinary and versatile brand.  The vast range of incredible imagery and iconic logo lends itself perfectly to licensing,” said Lindsey Chester, retail licensing manager at Bulldog Licensing. “It’s great to have Park Agencies on board and I’m excited to see them develop a stunning range of LIFE apparel.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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