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Bulldog Licensing strikes gold with new Treasure X deals

Bulldog Licensing has secured three new agreements for Treasure X, the latest collectable toy brand from Moose Toys.

The new deals will see Aykroyds & TDP come on board for nightwear, underwear and swimwear, Blues for daywear and outerwear and Spearmark for housewares and lighting.

Treasure X takes the unboxing trend to the next level as it combines elements including treasure hunting, collecting and story-telling. It contains 10 levels of adventure and the chance to find real gold. The toys are supported with a marketing campaign that includes television and digital advertising, webisodes, social media and more.

Season two has just launched with eight new Dragons and 24 new Treasure Hunters now available. By the end of 2019, there will be over 110 Treasure X characters to collect. The strong content platform on YouTube has garnered more than 30 million views across the television commercials and webisodes.

The content support will continue through 2019 with 14 webisodes available on YouTube by end 2019.

“We are delighted to announce these new deals for Treasure X,” said Bulldog’s licensing director, Vicky Hill.

“Sales of the core product are absolutely booming, so it’s no surprise we have so much attention form the licensing sector – and these agreements are just the start. The sky is the limit for Treasure X.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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