Egmont Publishing will be launching a special edition of its umbrella title, Showcase, dedicated to the Nickelodeon pre-school property, Top Wing, taking its collaboration with the publishing partner to the next level.
Egmont currently publish magazines on two further Nickelodeon pre-school properties, Shimmer & Shine and pre-school giant Paw Patrol.
Top Wing is the newest Nick Jr. franchise and launched on television last August. Today, it is a Nick Jr. top five show among two to five year olds. The pre-school television series follows four best friend birds- Swift, Penny, Rod and Brody- who are training to earn their wings as full-feathered rescuers.
At the Top Wing Academy, with the help of their mentor Speedy, and unique turbo-charged vehicles and high-tech gadgets, the cadets are assigned different missions to sharpen their rescue skills and help those in need, learning valuable lessons along the way.
The special issue, Showcase: Top Wing includes stories, puzzles, colouring, stickers and a reward chart for Top Wing fans to earn their wings. Readers will learn all about the rescue birds and will love feeling like one of the Top Wing team with the magazine’s free gift of watch, binoculars and badge. Hasbro, Top Wing’s toy partner, will be running a competition within the magazine, giving readers the chance to win bundles of brand-new Top Wing toys, which launched only last month.
To celebrate the launch of the magazine, a competition will be run in partnership with Milkshake!, with the magazine being promoted both on the Milkshake! website and on air.
Kiran Vara, publisher at Egmont, said “We’re so excited to be taking flight with Top Wing and bringing the brand’s values of teamwork, perseverance and bravery to the UK magazine market. We’re sure that our pre-school readers will love the magazine’s activities and stories and getting to know the Top Wing team in this special issue of Showcase.”