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National Geographic highlights world’s endangered animals in new Clarks collab

National Geographic has launched its Clarks Kids X National Geographic initiative, a new collection featuring designs inspired by some of the ‘most awe-inspiring species on the planet,’ with the footwear specialist.

Sustainability features heavily in the new collaboration, tying in with National Geographic’s strong focus on the topic as the future of fashion. 16 pairs of the shoes in the collection will be made from 100 per cent recycled bottles, using recycled cardboard and natural vegetable dye for the packaging.

The range will aim to celebrate some of the most amazing species on the planet, including the African Leopard, the Poison Dart Frog, the Panther Chameleon and the Harlequin Filefish to name a few.

Clarks Kids X National Geographic designs are inspired by a National Geographic project, using the power of photography to inspire people to help species at risk. Joel Sartore is the founder of the Photo Ark, an effort to document all animals in captivity before they disappear.

The project has inspired the production of this range of footwear by using bio-mimicry technology to influence the design of the collection, driving awareness of endangered species.

Some 8,754 species have been photographed so far for Photo Ark. It will take a further 25 years to complete the body of work.

A range of casual shoes, canvas shoes, boots and school shoes for kids – from toddlers to tweens – make up the 26 different styles in this varied and exciting collection. There’s also The Big Cat Collection, a limited-edition Desert Boot collection inspired by the patterns of nature’s big cats themselves.

Helena Mansell-Stopher, director consumer products, publishing and retail, National Geographic Partners UK, said: “This collection encompasses many of the themes that National Geographic embraces: sustainability, endangered species and the beauty and colour of the natural world. The Clarks Kids X National Geographic is the start of what we are sure will be a wonderful partnership.”

The new line will be available in Clarks stores throughout the UK and Ireland, as well as online at clarks.co.uk. It follows on the heels of the sixth annual Big Cat Month on the Nat Geo WILD channel, showcasing the world’s most extraordinary big cat species.

This launch begins a global, multi-year partnership with Clarks. A portion of the revenue generated by this and other National Geographic-supported Clarks collections will support the National Geographic Society’s work in the areas of science, exploration, conservation, and education.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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