Cartoon Network’s The Powerpuff Girls is leaping back into the world of sports fashion, this time via a new collection from the premium Polish fashion brand, BIZUU.
The new range will mark the third collaboration between BIZUU and the superhero trio, and the first that focuses on sportswear. It will span tops, sweatshirts, jackets, leggings and swimwear all suitable for a range of activities such as yoga, running and swimming.
BIZUU’s designers took inspiration from The Powerpuff Girls’ combination of strength and femininity and opted for the slogan #BIZUUPOWER to echo the message of female empowerment at the heart of The Powerpuff Girls brand.
This latest partnership with BIZUU continues Cartoon Network’s efforts to build The Powerpuff Girls as a fashion brand, bringing it into the athleisurewear scene.
“The Powerpuff Girls has an important role to play in showing women and girls that they can be both strong and feminine – that they can enjoy working out and competitive sport, but also have fun with fashion. The BIZUU collection is a great example of this,” said Dorota Pawlowska, licensing director, CEE, Cartoon Network Enterprises.
The BIZUU Sport range launched in Warsaw, Poland on March 19th at an exclusive event with media partner Women’s Health magazine.