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Universal’s Despicable Me, Jurassic World and Trolls land on Punchbowl platform

The online invitations and digital greeting cards firm, Punchbowl has secured a new deal with Universal Brand Development to bring its Despicable Me, Jurassic World and DreamWorks’ Trolls into the fold.

More than 20 new invitation designs have been created for the launch that allows parents to customise invites with the firm’s mobile apps or online.

Each invitation has the look and feel of paper and can be delivered by text message or email. Select designs in the range have the ability to add the birthday child’s photo next to the character on the invite. Highlights include branded designs starring popular characters from across Despicable Me, Jurassic World and Trolls.

The deal comes just weeks after Punchbowl secured the rights to other leading properties in the children’s space, including those from Disney, Entertainment One, Mattel and Shopkins.

Punchbowl CEO, Matt Douglas said: “We’re thrilled to work with Universal Brand Development to bring these popular characters to life on our online invitations. Our relationship reinforces Punchbowl as the unchallenged leader in the Kids Birthday market.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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